Google Ad Grants

Date: February 11, 2024

Get Free Ads With Google Ad Grants

Did you know Google gives $10,000 per month in free ads to every qualifying nonprofit so they can raise awareness, attract donors and recruit new volunteers with Google ads?

Well, not exactly. Keep reading.

Whether you’ve never heard of it or you are wondering how to utilize it, here is an overview to help you understand what Google Ad Grants is, what it’s not, eligibility and how you can get started.

What is Google Ad Grants?

  • Each qualifying nonprofit has access to up to $10,000 per month in search ads shown on It’s a credit to post your ad.
  • It shows your message to people searching for nonprofit causes like yours.
  • Actual amount of credit issued is dependent on how much you use. Most nonprofits do not use their entire allowance.

What is it not?

  • It does not create the ads for you.
  • It does not manage the ads for you. 

How do I make the most of it?

Because Google Ad Grants doesn’t create or manage ads, your nonprofit will have to make a financial investment to ensure your ads are created and monitored effectively. Most organizations do not have a team member who is trained in this area. This is necessary if you want to:Create effective ads that help your nonprofit connect with people looking for you online.Align your campaigns with your goals.Make the most of your Ad Grants budget.Monitor your ads’ performance and make necessary adjustments if they’re not delivering desired results.

Who Qualifies?

  • IRS registered 501(c)(3).
  • Must have a website.
  • Not be a government entity, hospital or healthcare organization, school, academic institution or university.
  • Read more about eligibility here.

How do I get started?

  1. Apply for Google for Nonprofits here. Request a Google for Nonprofits account and get notified via email once you are approved.
  2. Activate Ad Grants. Log in to your Google for Nonprofits account and click “Activate Products” then “Get Started” under Google Ad Grants. 
  3. Launch your Successful Ad Grants Campaign. Once your activation request has been approved, you can begin expanding your reach around the world!

Watch this step-by-step video to understand the application process.

Need Help Applying for Your Google Ads Grant or Managing Your Campaign? Click here to start the conversation!
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