When we say, “editorial calendar,” we’re referring to a simple spreadsheet that helps you track the calendar year and your own content ideas for various marketing channels.
We like to add a tab with a topic library, so you’ll never be stuck when it comes to writing an email, sharing a social media post, or writing a guest blog article. We’ve found several prompts can help get the ideas flowing, and we wanted to share 7 of these with you!
- Quick tips. What problems are you solving? How are you making your clients’ lives better?
- Resources. What resources have you created that you can share? Articles? Checklists? Webinars? Sharing is caring 🙂
- Success stories. Can you demonstrate how lives have been transformed because your organization was there to guide your clients? Do you have quotes from people whose lives have been impacted?
- Book reviews. What books have been especially influential as you work to fulfill your mission?
- Shoutouts. Write about partners, sponsors, or collaborating organizations and help each other leverage your social media followings when you share your posts. They win, you win 🙂
- Process. Every organization has processes that are specific to their field of expertise. Share your step-by-step processes that lead to success.
- ASK. Make a list of action steps you want your readers to take. Donate? Volunteer? Attend an event? Don’t forget to ASK.
If you want a shortcut in creating your own editorial calendar, enter your email below and steal our Google sheet! We’ve included some prompts and more on the Topic Library tab to help you get started. Click on "File" and then "Make a Copy" to share it to your own Google Drive so you can fill it out for your organization.
