The Challenge
Nery’s Promise, a neighborhood organization helping families in Richmond, Texas, had an outdated brand and website. They were serving hundreds of kids and families in their neighborhood, but were held back by a website that felt juvenile and unprofessional. While they were already supporting almost everyone in their community, they needed to show the serious impact of their work to attract more donors and volunteers. Their old messaging relied too much on the founder’s story and didn’t fully capture their wide-ranging efforts.
The Solution
We revamped Nery’s Promise’s brand messaging and website. The new site is modern and user-friendly, highlighting their mission and services. The updated messaging focuses leans on the founders story, while allowing them to grow beyond their roots and tell a more compelling and comprehensive story.
The Results
The new website and messaging equips Nery’s Promise to attract more donors and volunteers. Their updated online presence showed their credibility and serious impact, so that more people can understand and engage with their mission.
