The Leader’s Journey

Lead your organization with confidence and clarity. Coaching, team leadership development, and consulting for wholehearted leadership.

The Challenge

The Leader’s Journey offers excellent coaching and leadership development but was facing tough competition in a crowded market. Their founders, Trisha & Jim, have written several leadership books and are respected thought leaders in their industry – particularly among churches. But their organization had expanded to include a growing team of coaches, as well as a client base that included businesses and nonprofits. They needed to update their brand to grow beyond their founders and their church audience, without alienating their dedicated clients and audience.

The Solution

We collaborated with The Leader’s Journey to redefine their brand messaging and rebuild their website. Through interviews and customer surveys, we captured The Leader’s Journey’s unique language, voice, and perspective in a comprehensive Brand Messaging Guide. This Messaging Guide broadened their language to appeal to a wider audience while maintaining the core values and perspectives that resonate with their existing clients.

While their new website captures their updated messaging, it also highlights their team’s collective expertise and showcases their vast library of resources in a more accessible and engaging way.

The Results

The revamped website and refined brand messaging have significantly enhanced The Leader’s Journey’s online presence. The clear, engaging content now effectively communicates their unique value, attracting a broader range of clients from various sectors. The user-friendly design makes their extensive resources easily accessible, boosting engagement and utilization. The Leader’s Journey is set to continue growing their reputation in the leadership development field.

Trisha Taylor

We loved every minute of working with Solace Media and we have been very pleased with every part of the project. To be specific, they listened really well to us and captured exactly what we were trying to accomplish. They delivered each part of the work in a timely way and they were very responsive to our concerns or questions. Plus, they’re just great people. We are moving on with them to another project because we were so impressed.

Let's write your success story.

We helped The Leader's Journey expand their reach beyond churches, attracting diverse clients while preserving their core values. What could be possible for your organization?

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