CTF Illinois
Creating pathways to joyful, independent living for people with intellectual & developmental disabilities. Helping people with I/DD live meaningful lives, work towards financial independence, and advocate for themselves and their goals.
The Challenge
CTF Illinois has been helping people with I/DD live better lives since 1970. Like many long-standing organizations, their website was very outdated, vague, and difficult to navigate. Their brand no longer aligned with their high level of professionalism and excellence. Competing with other organizations in a state-directed market, CTF needed a clear, friendly website to stand out from other organizations. Their affiliation with other branches – CSF, their fundraising arm, and RISE, their employment arm – made things even more confusing for families looking for care
The Solution
We redesigned CTF Illinois’s website and branding to be clear and welcoming. We made it easy for families to find the information they need. The new visual identity and messaging made CTF Illinois stand out from CSF and RISE, showing their unique strengths and services.
The Results
The new website and brand identity made CTF Illinois more visible and attractive to families. They saw more people choosing their services and positive feedback on how easy the site was to use. The clear, friendly messaging helped build trust, making CTF Illinois a top choice for care.