beEmboldened
beEmboldened equips survivors of spiritual abuse with tools, language, and support to begin healing.
The Challenge
beEmboldened had powerful programs and a strong founder story, but no formal communications strategy. They needed consistent language to use across channels, clarity on who they were speaking to, and a roadmap for growing their presence and partnerships without losing the care and nuance required when working with trauma survivors.
The Solution
We developed a full messaging guide tailored to both of beEmboldened’s key audiences: survivors and partners. The guide included:
- Brand messaging: Mission, vision, values, and messaging frameworks for both survivor and partner communication
- Brand voice guidelines: On-brand words and phrases, tone guidance, and words to avoid
- Audience personas: Based on real survey data, to help the team better understand who they’re writing for
- FAQs, uniqueness statements, and positioning guidance
- A detailed brand growth strategy with specific recommendations for:
- Website updates
- Lead-generating resources
- Email sequences and content plans
- Partnership development
- Donor campaign strategies
The Results
beEmboldened now has a clear foundation for all communications. Their team can write with confidence, train new staff and coaches more easily, and show up consistently – whether engaging donors, building partnerships, or supporting survivors. Their year-end campaign proved their message works, unlocking new funding for their mission.
Let's write your success story.
Founded by Naomi Wright, a survivor herself, the organization serves both individuals and partners: churches, mental health providers, and others seeking to better support those affected. As the organization grew beyond the founder, they needed clear, compassionate messaging that could guide their growth while protecting the dignity of those they serve. That’s where Solace Media came in. Solace Media helped beEmboldened unify their message, deepen donor engagement, and raise $20,000 through a single campaign. Let’s bring the same clarity and momentum to your mission. What could be possible for your organization?