I loved Christian’s email last week about simplifying your content strategy to build real connections with your audience.
It got me thinking about something just as important to spring clean—your website.
You know that feeling when you finally clear out a closet and say, “Ohhh, that’s where that went!” Same thing happens with websites. Over time, things get added, buried, or just drift out of sync with where your organization is headed.
We see it all the time:
Teams make website updates based on what feels urgent—or what competitors are doing—rather than what’s actually strategic for their mission.
Here’s a quick website self-check to get you started:
- Who are your current audience groups?
Does your homepage speak clearly to each of them? - What are your audiences looking for when they visit?
Can they find it quickly—within the first few seconds? - Does your messaging still reflect who you are and where you’re going?
Or has your organization evolved beyond what your website is saying?
Spring is the perfect time to pause, reassess, and make sure your site still feels like you—and works for the people you most want to reach.
Need a second set of strategic eyes?
We’d love to help. Whether you’re a current client ready for a Website Review & Refresh, or someone new looking for a full audit, our certified StoryBrand Guide can offer clear, professional insight tailored to your goals.
Click here to schedule some time to talk
Sometimes the smallest changes make the biggest difference. 💡
Roberta Meggs
Marketing Growth Advisor
