Spotlight on SoléAna Stables
This Veterans Day, we want to thank all the veterans for your service, dedication and sacrifice. We also want to thank all the incredible nonprofits and businesses that tirelessly support our veterans. We admire your dedication to the men and women who have served our country. Thank you for what you do!
One remarkable nonprofit we want to highlight, which works with veterans, is SoléAna Stables. We recently had the privilege of launching their new website!
SoléAna Stables recently started providing equine-assisted services to the military community in addition to serving individuals with disabilities. They wanted their new website to clearly show how they help both populations and tell these two stories on one website very clearly.
We know the saying “if you confuse, you lose,” and they did not want to confuse participants, donors, and supporters by making it hard to figure out what they actually do and how they do it.
After research, surveys, and using the power of StoryBrand, we wrote SoléAna Stables’ powerful brand stories that position their participants as the heroes, then strategically wireframed the site to weave these stories into a user-friendly journey.
To wrap it all up, we designed a website to deliver an engaging user experience.
With their new website, SoléAna Stables is confidently able to promote their Horses for Heroes program alongside their Therapeutic Riding program. Their equine-assisted therapy for active duty military and veterans is tailored to address specific challenges faced by military personnel, and it provides a safe place to build community and heal. We encourage you to visit their website and learn more about their Horses for Heroes program and how you can support them and give back to our veterans.
Thank you to all the veterans who have served our country, and thank you to SoléAna Stables for providing a unique and valuable service to our military community.
