Marketing isn't just for big businesses.
As a growing nonprofit, it's easy to let marketing take a back seat to programs, operations, and all the day-to-day chaos of running a successful organization.
But nonprofits need effective marketing just as much - if not more than - for-profit businesses.
We believe sustainable nonprofit growth starts with professional design, a clear website, and strategic communications.
We founded Solace Media in 2013 to help nonprofits create clear messages and maximize their impact with excellent marketing.
Each of our team members has a passion for making the world a better place.
Our collective for-profit and nonprofit work and volunteer experiences give us a unique perspective and a deep desire to see nonprofits succeed. Our two Certified StoryBrand Guides and passionate team bring your story to life so you can reach more people.
- Co-Founder/StoryBrand Certified Guide
Natasha Paradeshi
Co-Founder/StoryBrand Certified GuideNatasha Paradeshi is a Co-founder of Solace Media. As a Certified StoryBrand Guide, she focuses on helping organizations clarify their messaging through effective and ethical storytelling. With over a decade of experience working with nonprofits, she is passionate about organizations getting the funding they need to fulfill their missions. She sees the power that marketing has in connecting the right donors to hard-working organizations. Her experience as a Co-founder, former Executive Director, and Board Chair of The Landing, an anti-human trafficking nonprofit which grew to over a $1 million budget in its first five years, gives her a unique perspective in helping nonprofits grow. She is currently producing a feature-length documentary about obsessive-compulsive disorder (OCD), which shares the stories of two individuals who live with lesser-known types of OCD. Her heart longs for the most vulnerable to get the services they need to survive and then live purposeful lives.
Natasha graduated from the University of Southern California with a Master in Public Policy degree and graduated from the University of Texas with a double major in Marketing and Spanish. She enjoys spending time with her husband, Sunny, and their two children. She loves a good workout and one day hopes to complete an Ironman. Or at least a half. (She thinks if she puts it in writing here, it’ll actually happen!)
- Co-Founder/Creative Director
Sunny Paradeshi
Co-Founder/Creative DirectorSunny Paradeshi has 15 years of experience in the creative media industry. He was born in Secunderabad, India and moved to the U.S. at 18 years old. After graduating from Jackson State University with a Bachelor of Industrial Technology, he served with the North American Mission Board in Cleveland, Ohio for two years. He then worked for Host Gator for a year, after which he served as the Media Director at The Woodlands First Baptist Church. In 2013, he co-founded Solace Media along with his wife, Natasha. As the Creative Director, he is responsible for the development and execution of all creative content for the company. Sunny and his team design and develop customized website designs for businesses of all sizes. He has worked in a variety of roles across marketing, videography, branding and web development. Sunny’s creative work focuses on creating compelling marketing and branding solutions that help clients connect with their audience. He is a strategic thinker and has a keen eye for detail. He enjoys working with nonprofits and organizations that are making a difference in the world.
Sunny and Natasha have been married for 10 years and have two little ones. In his spare time, Sunny enjoys cooking/feeding people, listening to music and spending time with his wife and two young children!
- Marketing Growth Advisor
Roberta Meggs
Marketing Growth AdvisorRoberta Meggs is the Business Development Specialist for Solace Media. She has a passion for helping people achieve more, and is an experienced leader in helping with strategy development. She has served on the board for multiple nonprofits and also possesses a proven track record in the business world. Roberta believes in doing all things with excellence, no matter the size of the task or if anyone is looking. From leading inner-city ministry, to local church ministry or international missions, she believes as Proverbs 3 says “Do not withhold good to those from whom it is due, when it is in your power to act.” We are all where we are for a reason, so it is no coincidence that Roberta met Natasha and joined Solace Media to help more organizations make a greater impact.
Roberta grew up one of 12 siblings in a first-generation immigrant family from Romania. She graduated with a degree in Business Management from the University of Texas at Dallas. She is a fitness enthusiast to the core – from running a marathon, completing a triathlon or teaching group fitness classes at the gym, she loves to inspire others to be active and healthy. Her husband, James, and their 3 children may be spotted at a local race with her – all of them wearing yellow capes and running together. As James says “then I’m not the slow guy, I’m the memorable one.”
- Project Manager
Kerry Laird
Project ManagerMeet Kerry, a 2022 graduate of Freedom Virtual Assistant School and a 2002 alumna of Central Missouri State University, where I earned my B.S. in Public Relations. With a strong foundation in communication and a passion for making a difference, I’ve found my calling in working with mission-driven projects.
I firmly believe that each of us has the power to positively impact the lives of others, and nonprofit organizations exemplify this principle every day. That’s why I’m dedicated to supporting nonprofits, knowing that together, we can create tangible change and uplift communities.
Beyond my professional endeavors, you’ll often find me exploring the picturesque trails of Missouri alongside my adventure-loving husband and chiweenie Chico. We’re also proud owners of a self-renovated shuttle bus that is our cozy camping haven. And of course, no day is complete without a generous dose of coffee and a commitment to living out my faith by striving to follow Jesus in all that I do.
- Project Manager
Susanna Fontenot
Project ManagerSusanna is a writer and nonprofit consultant passionate about empowering mission-driven organizations and leaders. With over a decade of experience as an educator and instructional coach, she brings a deep commitment to community impact, helping organizations grow through strategic storytelling, donor engagement, and program success.
Susanna began her career at Houston ISD as a Teach For America corps member, where she developed her love for education and relationship-building – and discovered her commitment to making education more equitable. Since then, she has worked with educators and organizations across the region to create meaningful learning experiences and build supportive communities.
Currently, Susanna partners with nonprofits to design donor engagement strategies, elevate communications, and develop impactful campaigns that drive support for change-makers. Her clients range from businesses and nonprofits with a shared focus on fostering meaningful connections and sustainable growth.
Susanna earned a Master’s degree in Organizational Leadership from Columbia University Teachers College through the Summer Principals Academy in New Orleans, where she honed her skills in emotional intelligence, conflict resolution, and decision-making. She also holds a bachelor’s degree in Journalism with a minor in International Studies from American University in Washington, DC.
Beyond her professional endeavors, Susanna lives full-time aboard a sailboat with her husband and twin five-year-old children – learning and growing as a family while embracing life’s adventures on the water. She finds inspiration through cooking, travel, storytelling, and cultivating relationships. Forever in search of the perfect one-pot dish, she delights in blending creativity and community in both her work and personal life.
- Senior Copywriter/StoryBrand Certified Guide
Christian Hinojosa
Senior Copywriter/StoryBrand Certified GuideChristian Hinojosa is the Senior Copywriter for Solace Media. Like Natasha, he is a StoryBrand Certified Guide with a big heart for helping nonprofits and mission-driven businesses amplify their impact. He has been a copywriter and marketing strategist since 2020 when he dropped out of college to do marketing full-time.
When he’s not writing, Christian is traveling with his wife Sarah, taking photos, and making music.
- SEO Specialist & Strategist
Rebecca Paul
SEO Specialist & StrategistRebecca Paul is a marketing and analytics expert with a decade of experience in spearheading data-driven campaigns that have consistently increased efficiency and driven ROI for businesses. She brings a wealth of experience in leading marketing strategy for offline channels and digital channels including SEO, email, paid search, and social media. Her proven track record includes a substantial increase in organic search rankings and website traffic through the successful implementation of SEO strategies.
With a deep-rooted passion for data, Rebecca is dedicated to empowering companies to make informed, data-driven decisions. Recognizing that the true power of analytics lies in its ability to guide meaningful business decisions, she seamlessly merges her profound understanding of marketing principles with cutting-edge analytical techniques. Rebecca excels at extracting complex data into actionable insights, enabling organizations to navigate the competitive landscape strategically.
Rebecca holds a master’s in business analytics from the University of Texas at Dallas, specializing in Marketing Analytics and Data Science. Her academic journey included impactful projects that showcased her prowess in leveraging data to drive marketing strategies.
Beyond her professional pursuits, Rebecca enjoys long drives and exploring nature trails. She sees parallels between her analytical skills and the art of navigating through data insights, much like navigating through the twists and turns of a scenic road.
- Graphic Designer
Alex King
Graphic DesignerAlex is an artist and designer with a heart for sustainability, nonprofits, and community impact. His mission is to uplift organizations that help the earth and the people on it through creative and authentic design. Alex has a passion for telling stories through brand design and visual marketing, specifically within environmentalism, education, food systems, and human rights.
In his freetime, Alex enjoys being in nature above all else. You can often find him in the woods hiking, biking, running, and camping with his dog, or foraging for native plants. Alex also enjoys cooking for his community and hosting dinner parties.
- Front-End Developer
Sander Cadena
Front-End DeveloperSander Cadena, at 35 years old, is a Colombian web developer. Married to Manuela, they share their life with two adorable dogs, Django and Roble, enjoying long walks together. His love for nature is reflected in his hobbies, ranging from gardening to cycling, going to the gym, or exploring the beauty of nature with his wife.
Despite his busy life as a Web Developer at Solace Media, Sander finds time for his passions, such as painting, anime, and series. He also loves music and enjoys going out to eat with Manuela, as well as going to the cinema together.
In his professional life, Sander has over 12 years of experience as a Full Stack Developer. His dedication is evident in his ability to work with various technologies, from PHP, MySQL, jQuery, and CSS to Laravel, React, and Node JS. His versatility is shown in over 8 years of experience with WordPress and WooCommerce, as well as his ability to adapt to new technologies like React Native.
His deep experience extends to various industries, including finance, education, and courier services. Sander stands out for his unwavering commitment to mastering a diverse set of cutting-edge technologies, enabling him to create advanced and customized solutions that exceed business expectations.
Moreover, he is an expert in managing databases like MySQL and MongoDB, and he demonstrates an agile and collaborative approach to project management, using tools such as GitHub, Bit Bucket, Trello, Monday, and Jira. His entrepreneurial spirit and innovative thinking are evident, even in his calm personality, always brainstorming new ideas and approaches to continue growing professionally and contributing to the world of software development.
- Web Developer
Andre Luis Zipf
Web DeveloperMeet Andre, your friendly neighborhood full-stack developer with a deep love for PHP!
With over 8 years of hands-on experience in the tech world, Andre brings a wealth of knowledge to the table. He’s spent 7 of those years immersed in the fascinating world of JavaScript and 4 years diving deep into Symfony. Throughout his career, Andre has been the go-to guy for building projects from the ground up.
But he’s not just a tech whiz; Andre has a knack for making teamwork shine. He’s a natural when it comes to working with Scrum and Agile methodologies and has even taken budding developers under his wing, sharing his wisdom as a mentor.
When it comes to code, Andre’s creations are like works of art—clean, organized, and with a clear sense of purpose. He believes in the magic of clean architecture, where the code practically explains itself, each piece with its own responsibility.
And let’s not forget those exceptional soft skills – communication is key in Andre’s book.
When he’s not busy coding, Andre has a soft spot for his furry friends. He shares his home with two adorable pups: Diva, the two-year-old golden retriever, and Ban, the seven-month-old Swiss shepherd. These furry companions add an extra dose of happiness to his life.
And speaking of companionship, Andre has been sharing his journey with Natalia for the past four wonderful years. Both hailing from Santa Catarina, they’ve been each other’s rock and support.
Here’s a fun tidbit: Despite their love for adventure, Andre and Natalia have never traveled to other countries together—yet. Who knows what exciting trips the future holds for this dynamic duo?
So, whether it’s crafting elegant code, hanging out with his four-legged pals, or embarking on new adventures with Natalia, Andre is all about making the most of life’s journey.
When it’s time to invest in your marketing, you deserve to work with someone who gets you.
Not just an agency who can do the work, but real people who are invested in your mission.
That's why we're committed to...
Giving each client focused attention.
We're selective with our projects, so we can give each client the time and attention they deserve.Going above and beyond.
Every dollar you spend with us is an investment and we don’t take that lightly.Investing in our clients' missions.
We only work with clients who have a mission we want to support with our whole hearts.Being honest - all the time.
We're crystal-clear about our timeline, pricing, and process from the very beginning.
Our 3-Step Process
Design and communications aren't standalone services: they should work together to help you achieve sustainable growth.
Follow this process and your organization will stand out with exceptionally clear and consistent communication.
Clarify your messaging.
4-6 WeeksCapture your mission in a clear, repeatable way. We'll start with stakeholder surveys to capture the heartbeat of your organization.
Design your brand.
2-4+ WeeksBranding applies to nonprofits, too! Purposeful branding builds your credibility and helps you stand out from other organizations.
Write, design, and build your website.
4-8+ WeeksOur website process is meticulous and purposeful: from words to wireframing, and from design to development.
We will also provide a Website Launch Strategy that includes email + social media announcement templates.
Sign up for nonprofit marketing tips.
Join 500+ subscribers getting monthly marketing tips tailored for nonprofits.
Ready to start a conversation?
We love working with amazing people and organizations! Send us a message and let us know how we can help.