Loving Houston helps Greater Houston schools partner with local churches to meet practical needs in and out of the classroom.
After building more than 200 church school partnerships, and involving thousands of church volunteers in public schools, Loving Houston hoped to expand its network of churches, volunteers, and donors. With their first big fundraiser coming up, they reached out to us to clarify their core messaging in order to explain their mission in clear language and make it easy to get involved. With their new messaging and strong community, they were able to raise over $140,000 at their 10 year celebration!
As a faith-based organization, Loving Houston also needed guidelines for nuanced communication with faith-based audiences and secular audiences without changing their identity as an organization.
Based on survey results from all three audiences, we created a comprehensive messaging guide that helps Loving Houston's clearly and consistently communicate with each of its primary audiences: Churches, Schools, and Donors.
In order to maintain communication standards as their organization grows, their messaging guide provides guidance on:
As Loving Houston continues in its mission to pair each school in Greater Houston with a caring church partner, their messaging foundations have helped them maintain internal alignment and connect with more churches, donors, volunteers, and schools than ever before.
